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Robert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, & Sarah J.S. Wilner. Networked ... Marketing, HEC School of Management, Paris (e-mail: [email protected]). ... Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos.
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http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.462.1532&rep=rep1&type=pdfRobert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, & Sarah J.S. Wilner. Networked ... Marketing, HEC School of Management, Paris (e-mail: [email protected]). ... Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos.
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